On June 24, Howard Ankin joined Amy Rutledge on Daytime Chicago on WGN for a conversation
that focused not on legal cases, but on the story behind the Ankin Law brand.
As the featured guest for Nexstar Media’s The New Visibility Playbook: Marketing in an AI-Driven World,
Howard shared with more than 150 small business owners how Ankin Law has grown over the years—
from its memorable phone number and tagline to the Stickman mascot and celebrity-driven advertising.
The presentation opened with a highlight reel of memorable commercials, photos, and behind-the-scenes
moments from past campaigns. Watch the highlight reel
The interview also marked a full-circle moment. Some of Ankin Law’s first television commercials were
filmed in the WGN studios in the early 2000s.
“Over the years, I’ve worked hard to remind people throughout Chicagoland that I’m a third-generation
Chicago attorney,” Howard said. “My roots in this city are a big part of who I am, which is why my
partnership with WGN means so much. Their motto, ‘Chicago’s Very Own,’ aligns perfectly with our
commitment to ‘Injury Law Made Personal.'”
Howard also emphasized that while marketing continues to evolve in the age of AI, trust is still built
through authentic relationships, consistent messaging, and delivering top legal services for clients.
Technology may help people find a law firm, but genuine connections are what make them choose one.
Watch the full interview here.
